In order for an online store to work smoothly and bring in more profit, it is necessary to use not only the basic tools for business development and promotion, but also additional “tricks”. These are optional tasks, but desirable. Their solution will help to reach a new level and bypass competitors
What goals to set
What does the term “improving an online store” mean? First of all, its improvement is aimed at increasing profits. And it is possible to achieve an increase in income in two ways:
- Increase in online store traffic. While maintaining the same conversion rate, in this case it will be possible special database to get additional sales due to new visits.
- Increasing the amount of purchases or conversions – actual purchases made by existing customers. In this situation, even if there is no growth in traffic, you can get more income from regular customers of the store.
The best option is to use both methods at the same time. But this is problematic or impossible in real life. A regular online store usually has problems with either traffic or conversion. Therefore, all the “tricks” used to increase profits are divided into categories for your convenience. Some of them help to work effectively with conversion, while others are aimed at increasing traffic. Start with the task that is most relevant to you at the moment. Then, as needed and developed, implement other tools. If you do everything thoughtfully, it will definitely give results
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How to achieve good attendance
If you are sure that your profit will increase by increasing the number of website visits, then start with the “tricks” described below.
Remarketing, retargeting
The conversion rate of many online stores is around 3%. Average Internet users, when visiting online trading platforms, are simply not ready to make purchases at that moment. And although some gələn marketinq həbləri: seo strategiyası və üsulları people like certain products, their purchase is postponed, and then becomes completely inappropriate. Hence the importance of one point: when a person remembers a product they like, they should not continue searching, but go to your online store and make a purchase. Well-thought-out advertising will help achieve this.
The principle is as follows: using a popular advertising network, you need to set up impressions so that they are directed at people who have already visited your site and performed target actions on it, such as adding catalog items to the basket.
