2 – SEA, advertising on Google

Don’t want to wait for results from your SEO strategy? Then it’s time to connect to Google Ads.

As we have seen, by creating quality content optimized for search engines, you can – eventually – place your services on the first page of Google.

The problem is that it takes time…

Fortunately, there is an alternative that ensuring your site does an exceptional job all the time i ing investment you can make  allows you to be immediately visible on Google and start selling: SEA (Search Engine Advertising).

Basically, SEA works more or less like traditional advertising. You connect to Google Ads and there, you’ll have the option to pay to display ads.

To go further – find out how to advertise on Google in these articles:

Depending on the competition for a keyword or the position you want to have in search results, you will pay a more or less significant amount. This is a CPC (Cost Per Click) model, meaning you pay each time an Internet user clicks on your ad.

SEA is the digital marketing strategy closest  many countries are now at least thinking to traditional advertising and is often the most expensive. However, it’s a technique that allows you to start selling from the very beginning of your business!

So it depends on your budget.

Stand out from the competition with quality content.

The Internet, unfortunately, is also torrents of mediocre content, spam, bots, and billions of Internet users fighting for a small place in the spotlight .

Creating a website isn’t enough to get people sault data to buy your products. You need to produce quality content that positions you as an expert in your field and convinces prospects to use your services.

• Still, for many, the concept of digital marketing remains obscure. That’s why we’ve prepared a comprehensive guide on the subject.

  In this article, we’ll assume you already have a website and are looking to promote it. If not, I recommend reading our guide on how to create a website with WordPress first.