Online shoppers have many options. Reaching out to your customers is now incredibly easy, but convincing them to make a purchase is much more difficult.
According to our Consumer Research 2023 white paper , 44% of European customers abandon their purchase if they can’t find their preferred delivery method . Understanding your customers’ delivery preferences is essential to delight them and increase online sales.
Customers Expect Convenience with Delivery Options
Out-of-home (OOH) delivery networks offer retailers a powerful way to meet evolving customer demands. Merchants can combine a convenient and environmentally friendly delivery option with a more affordable price compared to traditional home delivery services.
This article presents the latest findings mobile database on consumer delivery preferences for 2024 and shows you how to use these insights for your business.
- Key trends in e-commerce deliveries in Europe
- Delivery preferences by country in Europe
- Low-cost shipping boosts sales, but the delivery experience builds customer loyalty
- A demand for convenient and flexible delivery options
- Responsible consumers demand sustainable shipping methods
- Obstacles to the adoption of out-of-home deliveries
- How can you leverage this data to expand your business?
The Evolution of E-Commerce Trends in 2024
Despite rising costs and economic uncertainty, customers remain attracted to the e-commerce sector. In fact, according to Marigold’s 2024 European you can find it for around 50 euros. Consumer Trends Index , 65% of customers are willing to pay more for brands they are loyal to, and 78% are likely to respond to a personalized offer tailored to their interests.
What does this mean for deliveries? To get a clear picture of e-commerce delivery preferences in 2024, Sendcloud conducted a 2024 survey for out-of-home deliveries among 4,000 online shoppers in four key European markets: France, Germany, the UK, and the Netherlands.
Participants were asked about their preferred delivery method and location, as well as the importance of factors that could impact delivery. The responses indicated a shift in customer expectations regarding the delivery experience from online retailers.
Key trends in e-commerce deliveries
Our research revealed that customer south africa numbers delivery preferences have evolved in 2024, with demand shifting toward a more personalized and authentic shopping experience. Among these evolving consumer expectations, we observed the following trends:
- There is no one-size-fits-all solution for delivering packages: customers want to choose where and when they want to receive their package.
- Low-cost shipping drives sales, but the delivery experience builds customer loyalty: Cheap shipping converts visitors into buyers, but the delivery experience is key to repeat purchases.
- Growing need for sustainable delivery options: The rise of responsible consumption is driving demand for greener actions from online retailers.