Users leave us clues, we just have to follow them. One way to do this is with UTM parameters . They allow us to know where users come from and what interactions they have with the content of a website.
In this article, you will find out what a UTM is , what types of parameters exist, what they are used for, and how to use them. Knowing this will undoubtedly make a big difference in the performance of your marketing strategies.
UTMs are pieces of text that are added to the end of URLs to track traffic arriving at a website. They are parameters that are added to URLs to track the effectiveness of online marketing campaigns on specific traffic sources and campaigns .
By using these parameters, you can measure the performance of your campaigns in terms of traffic and conversion, and thus optimize your digital marketing strategies.
What does UTM mean?
UTM stands for Urchin Traffic Monitor , which is the company that created them. Google acquired this business in 2005 and renamed it Google Analytics .
But now the use of UTMs has extended beyond the tentacles of Google and you can monitor any campaign from any channel and destination, without it having to be your website. For example, monitoring the clicks on a link in a LinkedIn post.
UTMs are typically used to track traffic coming from social media, such as Twitter, Instagram, or Facebook. But they can also be used in email marketing, QR codes , online banner ads, and other websites where you post links.
What are UTM parameters and how to use them in marketing?
UTM parameters are used to track the effectiveness of digital marketing campaigns by adding specific information to URLs.
They serve a dual purpose: on the one hand, they help identify the best traffic channels; and on the other, they provide a lot of useful data on user interaction and conversion.
But that’s not all. There are many other
1. Identify traffic sources
With UTM codes you can know precisely where your visitors are coming from, such as social networks, emails, or specific ads.
This is very useful to know which specific channel is most effective.
2. Optimize campaigns
They provide data with which to optimize marketing efforts and budgets.
Once you know which channels and campaigns are driving the most conversions, you can focus your efforts on them and reduce spending on those that aren’t delivering strong results.
These savings can be significant, especially if you have a limited budget. And even if you have a budget, you can always use those resources for other, more effective strategies.
3. Facilitates audience segmentation
By knowing the origin of the users who reach your website thanks to UTM parameters, you can create more personalized campaigns.
For example, sending announcements and special offers to customers who came through an Instagram ad, and others who clicked on an email.
We must first acknowledge the contents of the Telegram database in order to appreciate its significance. In essence, it is made up of enormous telegram database volumes of data produced by user activities, including shared multimedia, channels, groups, messages received, and much more. Telegram’s architecture is made to be flexible and scalable, in contrast to traditional databases that store data in inflexible structures.
Better understand the target audience
By collecting information about your audience segments—such as what content they interacted with and what products they were interested in—you can get to know them better.
You can then improve the shopping experience across channels and increase sales.
5. Improve ROI measurement
Any type of code provides insight into the performance of each marketing campaign, which is important to know if they are having the appropriate return on investment .
Based on this information, you will make informed decisions and better use your budget.
6. Find the best content
As we will see, there is a type of parameter with which you can know which contents generate more traffic and interactions.
This information is essential if one of your
UTM parameter information also helps us understand how these media and the strategies applied in each one impact brand positioning.
In other words, you will know if you are business blogging pro guide get results perfectionism generating brand awareness .
UTM parameter types
There are 5 types of UTM parameters, each focused on a different aspect of your campaign.
1) -utm_source
The UTM source is used to identify the source of the traffic, that is, the platform on which the URL will be published .
They are usually used for social networks, such as Facebook, Instagram, YouTube, among others. But they can also include email or search engines.
An example of a UTM source would be: utm_source=facebook.
2) -utm_medium
This code identifies the type of canada email lead channel through which the traffic arrives .
It is very useful to know if one medium is more successful than another in a certain campaign.
Almost any medium used in marketing can be included, such as PPC, social media, email and search engines.
Example: utm_medium=social_networks.
In this case, the tracking parameter is the search term or keyword that drives traffic to the website .
This UTM is used to differentiate the different keywords in a pay-per-click campaign to find out which one is performing better.
For example: utm_term=seo_on_page.
4) -utm_content
With the UTM content code you can track users who click on a certain content .
This is very useful if you have different links on the same page, whether it is a landing page or a category page on your site.
This is an example: utm_content=banner.
It is used to differentiate the results of
The first step is to enter the URL of your website. Make sure to add all the characters correctly, including the “www” if applicable.
Of course, you must have your website already configured in Google Analytics for the data to reach your account in the tool.
Specify campaign parameters
The tool requires you to add the Source and Medium parameters of the campaign.
Once you enter them, a box will appear below the form with the URL and UTM codes already included.
Of course, you can also add other parameters, such as Term, Content, and Campaign Name.
At the bottom of the form you will find a table that provides additional information so you can fill out the form.
