Guide to managing WhatsApp in your company

Which already has 500 million. figures that are currently. continuing to grow.

Although a phone call is still a good option

It is true that WhatsApp is already used. by everyone , regardless of their condition or age, so it is usually the preferred. Means yoga website design and development service  of contact, not only between individuals, but also. between clients and companies. Thus, its ease of use allows. us to close the digital gap that makes the. relationship between companies. and their clients so difficult. We cannot ignore everything that. this means of communication can bring to our company, so learning how to manage it is very important. to fully exploit its potential.

If you are thinking about starting to use this channel to communicate with your clients, today we bring you a guide with everything you need to know to manage WhatsApp in your company and thus benefit from all the advantages it can offer .

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Many types of WhatsApp are there?

Since WhatsApp launched its essential elements in international business communication  first version. in 2009.the instant messaging application. has been introducing changes that range from adding new features to allowing its use from any computer by accessing WhatsApp Web.

However, these have not been the only changes. WhatsApp Business and WhatsApp Business API . WhatsApp Business API , as it allows us to offer a professional and secure solution to our clients. However, it also makes WhatsApp Business .available to freelancers and small businesses. a simple solution that does not have as many features as the API but that covers the basic. communication needs of these small businesses.

The first difference we find between both is that th.e Business version works with a .single number associated with a single device  .requiring a stable connection and a phone number dedicated to the service. Thus, if the device on afb directory which. we are receiving WhatsApp is turned  off. we will not be able to continue the conversation . However, the API allows the WhatsApp channel to be managed on multiple devices , since it works virtually through the company’s number, which ensures continuity of service and 24-hour support.

On the other hand, WhatsApp Business

Does not allow integration with other tools .And therefore, neither its automation. Thus, it does not offer the possibility of automating certain repetitive tasks, and also, in the case of calls, as it is not integrated with our telephone system.

Another difference we found is that

WhatsApp Business API allows not only sending files, but also voice notes and sharing location, as well as showing the status of the message (sent, received or read). In WhatsApp Business , this is not possible.

Finally, the WhatsApp API is a . Verified service that requires Facebook approval, which guarantees the customer the security of knowing that they are always having a conversation with a company and not just any person. Many customers are still hesitant. To share data during conversations, so thanks to this, you will be able to increase trust in your company. The Business version does not require this step , so fraud can sometimes occur.

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