Telephone surveys are a great asset in the world of market research. Telephone surveys are based on making phone calls to a sample of people and collecting data through previously prepared questions or questionnaires.
Advantages of telephone surveys
1- Low cost. The cost of conducting hotel & motel website design and development service this type of research is much lower than others. Any method that requires a face-to-face interview is much more expensive. Therefore we could say that it is a good method of gathering information at a low cost.
2- Diversity of respondents. It is can you guess it? Real-time gender identification in calls much easier to conduct a sample of diverse people when you only have to call them than when you have to travel to them. You can select respondents from different geographic locations or from different countries without even having to travel.
3- Feedback from the respondent.
One of the advantages of telephone aero leads surveys is the direct communication with the respondent through an impersonal medium such as the telephone. This means that the respondent can say what he or she really thinks without any hesitation or fear of being identified. In personal surveys, many respondents are inhibited when it comes to offering their point of view on certain controversial issues.
Disadvantages of telephone surveys
1 – The response rate is very low compared to other surveys such as face-to-face surveys, mail surveys, etc. It is very easy to “give the slip” to telephone interviewers and not answer their questions.
2 – Restrictions when preparing the questionnaire. When you prepare a telephone questionnaire, you have to keep it as short as possible, it must not have many answer alternatives. Obviously you cannot add images, sounds, etc.
3 – To discuss certain sensitive issues, it is better to have established some prior contact with the respondent and not approach them so directly over the phone .
