A social, informative, virtual, inclusive event that you can attend at any time of the day, even multitasking, without having to dress for the occasion?
There it is: it’s the Clubhouse app.
A confirmation of the beginning of the live era that all social mia are entering, Clubhouse is a community that currently has around 1 million register users, and is a hotb of audio-only virtual events to listen to on the spot, live.
The app does not, in fact, allow recording of conversations that take place inside the rooms (we will talk about them shortly) that make up the morphology of the platform.
What does this mean for the marketers who take part in it every day?
Conversations on Clubhouse become real events, made up of ephemeral audio content, driven by the FOMO effect, “ fear of missing out ”.
The FOMO phenomenon corresponds to the sense of urgency that is creat in the public in the presence of ephemeral content of potentially high interest and/or quality.
Audiences find themselves monitoring social mia on a regular and/or constant basis to ensure they do not miss any important events as they are broadcast.
Events in the Clubhouse app are interactive and allow all industry experts and professionals to actively participate in the conversations.
It is in fact possible to take the floor during events organiz by others, or you can participate as a passive audience, to learn from market specialists, from big whatsapp data names, and to listen to as many experiences as possible, to develop a general vision on any topic that may interest us.
Authentic, immiate, and live user-generat content (UGC): Clubhouse’s fame is bas on all the new marketing trends for 2021.
93% of marketers agree that users trust content creat by other users like them, real people, more than content creat by brands themselves.
User-generat content brings numerous benefits to businesses:
- A CTR (click through rate) value 4 times higher than that of normal advertising campaigns
- A 50% ruction in CPC (cost per click)
- A 28% increase in engagement was b2c fax seen when sharing user-generat content, compar to sharing company posts
- A 90% increase in time spent by users on brands’ web platforms
It is therefore no surprise that Clubhouse is 3M Müştərilərindən Kənarda Böyümək: Alohi İstifadəçi Mərhələsinə çatır quickly becoming a powerful and truly valuable tool for an ever-winning 2021 social mia marketing strategy.
Brand awareness and increas traffic to your online platforms
The opportunities arising from the Clubhouse system are truly many, starting with the possibility of demonstrating one’s skills and competences in front of hundrs of users from all over the world , interest in what we have to say, and not in the vanity metrics, or vanity indicators, that label our profiles on all other social mia.
