As the virtual space is flooded with millions of websites, standing out becomes a herculean but imperative task. When you have a WordPress site , how can you maximize its visibility in search results? To achieve this, the watchwords are: optimization, relevance and visibility.
Table of Contents
SEO , or Search Engine Optimization , defines the art of optimizing your website’s SEO for search engines. The ultimate goal? To make your platform appear on the first page of Google , or even in the top ranks. In the WordPress universe , which largely dominates the CMS market , this mission requires a sharp strategy. Through this article, we will unroll the Ariadne’s thread of the best WordPress SEO techniques in force for 2023 .
Technical optimization
Choosing quality accommodation
A successful website relies first and foremost 10 ways to create an effective saas marketing strategy on quality hosting . It’s not just a question of speed, but also of loading time, security and availability. Google penalizes slow sites and those with frequent downtime. So make sure to choose a recognized host with a good reputation.
Use an SEO-optimized theme
Not all WordPress themes are equal. Some buy leads are heavy, others poorly coded, which can harm your SEO . It is crucial to choose a theme that combines aesthetics and performance, designed for good SEO of a site.
Optimize images
A picture is worth a thousand words, of course, but an image that is too heavy can be costly in SEO . Use optimization tools to reduce the size of your images without compromising their quality. Also remember to fill in the Alt attribute of each image, a practice that is beneficial for indexing and accessibility . These tips are especially valid if you plan to use infographics in your SEO .
Cache your site
Using a caching system can significantly speed up the loading time of each page. By storing a static version of your site, you reduce queries to your database, providing a smooth user experience .
