Working with Business Manager

First, register in the business account. Go to the Business Manager page and click “Create an account”. Enter the company name, email address, and then you will be taken to the created profile.

Linking accounts

To begin, add your own Facebook page special database or request access to the one you need. This way, you link your advertising account to your main business page. This is done step by step, as in the screenshot.

To link Business Manager to an advertising account, you need to do the following:

  • go to the “Company Settings” section;
  • select “Advertising accounts”;
  • click “Add”.

The subsequent steps are the same as when linking a page. Only here, instead of the name, you enter the ID of the advertising account. You will find it in the address bar in the Ads Manager section.

Access to tools

special database

Please note that you can grant specific permissions to each employee. There are two options: standard and administrative access.

Administrator access is the highest level of management in the advertising account. However, please note that each employee must use their own account.

At the setup stage, a pixel is installed on the site. This is што се прегледи на е-пошта a retargeting code that records all visitors to the resource. It is convenient to analyze, optimize and create audiences for the advertising campaign.

Setting up payments

Without this step, you won’t be able to launch your ad.

Go to settings and find the “Payments” section. Click “Add” and in the window that appears, set the country, currency, card details, and the rest. Then click “Continue”:

Please note: the proposed currency options do not include hryvnia. To pay for advertising, you need to activate double conversion and the ability to conduct transactions by card via the Internet.

Launching an advertisement

Once the necessary accounts have been usb directory created, payment methods have been configured, and access has been granted, you can begin advertising products or services in the familiar Ads Manager interface. The scheme will include selecting a goal, audience, placements — everything we discussed in the previous block.

Working with Acquisition and Retention campaigns

We’ve figured out how to set up ads. How can we use this knowledge in practice and get excellent results?

If you own a website or mobile app, set up retargeting before launching an acquisition campaign. You will need:

  • Installing Pixel or SDK;
  • creating a funnel for retargeting;
  • setting up the required events according to the approved funnel;
  • creating saved audiences for distribution across ad groups or advertising campaigns;
  • creating an advertising campaign with a suitable goal.

Follow these steps step by step. And do the retargeting campaign first. Why? While you set up ads for a “cold” audience, Retention will ensure interaction with current traffic. This is a systematic promotion that covers all relevant users and brings them to the final goal.

What is the best goal for a retargeting campaign?

It all depends on the quality of the target audience:

  • “Coverage” is suitable if you are confident in the quality of the target audience;
  • “Traffic” is recommended for situations where someone has done the sampling before you;
  • “Conversions” are set by advertisers who doubt the quality of the audience.

Testing and evaluating the results will help you make sure you have made the right choice. Try setting different goals and look at the responses. Remember that selecting tasks for retargeting campaigns is finding the ratio of the optimal cost per result to the total number of results.

How to work with Acquisition campaigns

The strategy and implementation of such RKs are completely different from retargeting ones. At the initial stage, do testing. Create personas, a number of requests for each, a list of target groups, upload saved audiences.

Once testing is running, focus on stabilizing the results and optimizing them.

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