Many WordPress users struggle with connecting Google Analytics to their WordPress site and miss out on the ability to collect data about their users.
Fortunately, there are several methods available to add Google Analytics to WordPress. Once you know what you’re doing, these techniques are fairly simple and can prove useful in a variety of situations.
In this post, we’ll discuss what Google Analytics does and why it’s important for your site. Then we’ll share four ways you can connect it to WordPress to start tracking activity.
Let’s get straight to the point!
Quick Introduction to Google Analytics
Before connecting Google Analytics to your WordPress site, it’s best to understand what it is and how it works. In short, this platform monitors your website’s activity and provides you with key data to help you improve it:
Using a piece of code inserted into the header of each page on your site, Google Analytics gathers a wide variety of information, which can be divided into five categories:
- Real-time: Shows what’s happening on greece email list your site at the specific time you’re viewing the report.
- Audience: Includes information about who visits your site, including demographics.
- Acquisition: Explains how your site acquires traffic.
- Behavior: Shows what visitors do on Google Analytics your site, including button clicks and which of your pages are most popular.
- Conversions: An advanced report to be used in conjunction with Google Analytics goals, to track activity such as email list signups or ecommerce sales.
Some examples of specific information you can find in your Google Analytics reports include:
- The number of active users on your site top online shopping categories (2025) at any given time.
- How many people visit your site at a time?
- The age, gender and location of your visitors.
- Where are your visitors coming from? (e.g. organic search, social media, etc.)
- What pages do visitors view and for how long?
- Bounce , click and conversion rates .
There’s a lot to see and learn in your Google Analytics dashboard. This can help you improve your site in many ways.
For more information on the latest version of Google Analytics, see our guide on GA4 .
Why Analytics Are Important for Your WordPress Site?
If you know how to put them to australia cell numbers Google Analytics good use, analytics can be valuable for many different aspects of your website. Four key areas that are relevant to any type of site include:
- Content marketing strategy . By considering your most popular posts, pages, products, or other content, you can determine what your visitors like most. Increasing page views and traffic is all about creating more of the type of content that resonates best with your audience (here’s how to get started with keyword research and how to optimize WordPress for SEO ).
- Inbound Marketing – Knowing where your traffic is coming from tells you which marketing strategies are working and which aren’t. This way, you can focus your effort and budget on the methods that will produce the most results.