If we talk about traffic sources, then the important ones will be those sources that are emphasized in promotion and resources are invested in – this could be a report on conversions from paid or free search; time spent on the site by users from social networks, etc. Working with such reports can provide an understanding of the profitability of the source and optimize expenses on a particular traffic channel.
In many cases, it is worth paying attention
The report on popular pages in combination with data on bounce rates on them, such reports allow you to identify the weaknesses of landing pages, with the aim of further improving them.
And, naturally, when carrying outusability gambling data russia auditSpecial attention should be paid to form analytics, heat map clicks and Webvisor.
A common mistake is not being able. To focus on really important metrics and. Reports, but rather scattering attention across. The data. After all, analytics systems provide. A fairly good amount of data for reflection and. Analysis. Beginners often get their eyes wide open, wanting to take everything into account, which often leads to wasting time resources. On secondary indicators, while not paying due attention. To the main and important indicators.
Let’s face it – if you have a websitethe bounce rate is off the charts
Rhe click map shows that people simply do not reach the basket, because they encounter a million obstacles on the way, or fall off on the delivery, payment pages, then the problems are clearly internal (usability, design, service), and you should when were tongue twisters first used not rely on retargeting. In some cases, you can get by with cosmetic repairs – that is, improve the design, improve the usability, making the site more convenient and attractive. In more neglected cases, you will have to analyze more deeply, perhaps it is worth revising the positioning and USP, improve the service – in general, engage in global marketing.
Let’s start with the fact that if you have problems with the site itself, then no retargeting will help you. But, unfortunately, the stereotype of thinking of a modern entrepreneur is as follows: if there are no sales, advertising is definitely to blame.
3. Using retargeting 24 hours a day
When using retargeting, remember. That the user was most likely interested in your product. Or service at a time convenient for him, and whether your. Ads about a high-quality audit at an. Enterprise or about unique spring discounts. On goods will be relevant to him, for example, when watching. Videos on youtube at 12 o’clock. At night, at a time when the user is solvin. His work problems. It is also worth limiting the set of. Sites on which your ad is shown. (for example, excluding game resources for many. Projects increases the conversion rate).
Another example is a commercial for mobile list DoSomething.org, which was viewed by 1.5 million people, and only eight (!) people filled out the survey, not a single one of whom made the donations that the commercial was promoting. In terms of the YouTube Views metric, it was successful, but the key goal of collecting donations was a complete failure.