When else to write about advertising, if not on the Day of the Advertiser? About this wonderful phenomenon, without which the words “billboard”, “jingle”, “slogan” would mean nothing to a modern person.
Many people claim that life would be better without advertising, but what kind of life would it be without Yellow and Red M&M’s, Old Spice and Mr. Proper? Personally, I love advertising, not only creating it, but also watching it. Why? There are a number of reasons for this, namely:
1 Impression
Truly brilliant advertising appears rarely. And that’s the beauty of it. Such advertising does not push some product on you. It carries an idea, a very strong one. And even if it was created 20, 30 years ago – watching it will not leave anyone indifferent.
2 Entertainment
Sometimes commercials and prints make you laugh better than any comedy. And especially when your mood is at its lowest, watching a short video like this really helps you become more cheerful 🙂
3 Inspiration
Personally, watching a few strong commercials helps me get out of my creative stupor. This doesn’t mean that I immediately start copying what I see, it’s just that when you look at something truly cool, you want to do it yourself no worse, and even better.
4. Unconventionality
It is in advertising that creative people chinese overseas america database combine, at first glance, incompatible things. And when you watch a video where bread is told so sincerely, so beautifully, and so simply at the same time, you think about what you could combine.
5 Good and kind
I don’t like videos that show scary stories. I like when they appeal to lighter feelings. For some reason I’m sure that works much better.
P.S. Happy Advertiser’s Day to us, advertisers! Let’s remember why we came to advertising, why we love it and create true masterpieces! I am sure that in 2013 the Golden Lion from Cannes will definitely come to Ukraine
5 Don’t force registration
Probably the least favorite thing for Internet users is registration. After all, you need to come up with a password, think about what e-mail you the best strategies to improve your local lead generation can give (what if they start spamming?!). And in general, it’s too lazy to do all this for the sake of buying just one pair of headphones. Therefore, forcing your potential customers to register is one of the stupidest decisions for an online store owner.
Offer registration after the transaction is completed (emphasis on the word “offer”). Explain the benefits of having an account. You can also set an email address as the username and fill in the account information with the order details.
6 Don’t ask too much
Filter the fields to fill in. Users do not like when their privacy is invaded, so they are reluctant to even give out their phone number.
Make sure your site is trustworthy, because in order for a person to decide to enter their credit card details, you need to convince them that you are not a charlatan and that you guarantee complete confidentiality.
Most potential customers abandon their purchases when they don’t find any information about how the order will reach them. That’s why it’s mobile list important to describe all delivery options in detail, with cost and terms.
Read also the articles about methods for increasing the efficiency of your online store”10 Obstacles to Online Store Conversion”,”7 Rules for a Selling Product Description in an Online Store”,”10 Ways to Turn a Visitor into a Client”.