There is no denying that a human being is a creature prone to making mistakes. And the frequency with which customers make mistakes in Internet marketing is a clear confirmation of this. Today we would like to draw your attention to the most common and banal mistakes that customers around the world continue to make, day after day, losing a decent piece of the profit cake.
1. SEO, only SEO, and nothing but SEO!
Building a strategy for promoting your resource based solely on search engine traffic is fundamentally wrong. And recent surprises from the chinese overseas africa database new Google algorithm are another reason to think about the fact that high positions are not a guarantee of stable success. And so that even with sudden shocks, as a result of which your site from the TOP-3 falls below the first hundred, you can remain calm, you need to add such tools as contextual advertising, e-mail marketing, SMM, content marketing and other tools to your promotion strategy.
NB Naturally, you shouldn’t go to the other extreme here – do everything in a row, even if SMM for your company is clearly a waste of money. That is why it is so important to thoughtfully and judiciously plan your marketing strategy in order to focus only on what will bring results: growth in sales, popularity or image of your company.
2. Email marketing = spam
We have talked more than once about how important a mailing is for converting a visitor into a buyer. But for some reason, many still live by the stereotype that a mailing is definitely spam. Therefore, they either completely abandon this tool, or why is understanding user friendliness important links start sending letters almost every day to everyone in a row, even to those who did not give their consent, thereby committing a real act of spam!
NB E-mail marketing will only start to bring results when it is implemented correctly. As a guide, feel free to useten rules for effective mailing, which we shared on the blog.
3. We spin the context 24/7, every day!
A competent contextual advertising strategy deserves a separate article. But still, I will try to briefly highlight the main points. When launching mobile list context, think about your target audience. At what time will they most likely search for your product/service? On what day? By what queries? At what time of year? What exactly does the consumer want to hear from you?
NB The more detailed you set up a contextual advertising campaign, the higher your chances of attracting the maximum number of target visitors who will ensure your conversion.