Telegram is a social network that is rapidly expanding. In the business sector it is still little used but its use in marketing can lead to great results.
Marketing on Telegram is one of the advertising avenues that companies rarely explore . Yet the platform’s structure and its explosion (especially among young people) could prove to be fundamental for expanding corporate business.
Usually companies try to create winning marketing strategies on the main social networks: Facebook, Instagram, LinkedIn, Youtube. Extremely competitive advertising spaces and with a good but not high engagement rate.
Telegram Marketing is still little known but is philippines telegram data destined to become an indispensable resource for companies . Let’s see how!
Telegram: What it is and why it is important for businesses
Telegram is an instant messaging platform similar, but not the same as Whatsapp. And it is precisely in its differences from the most used messaging system in the world that the characteristics that can be crucial for the marketing of a business lie.
Why Telegram can become crucial for companies?
Mainly for 2 reasons:
- Anonymity : If a user subscribes to a required in many states company’s Telegram channel, they do so completely anonymously. This means that the company cannot know the user’s name, surname, or any other sensitive data.
- Broadcast: what does it mean? That communication within a channel is one-way, that is, a company can communicate with customers without getting their responses, as in a sort of newsletter . It is a one-to-many communication.
Channels and Groups: Which Ones to Use for Marketing?
The main difference between channels and groups is the degree of interaction between the company and users . In channels where communication is one-to-many, users are not involved. The brand offers products and news, but users cannot interact. Channels can have an unlimited number of followers and can be public or private.
It’s a different story for groups, where many-to-many communication allows users to respond and communicate with the company. In this case, you can reach a maximum of 100,000 followers.
What to prefer for Telegram marketing? Without bhb directory a doubt, channels are an excellent solution for companies that want to launch their products . There are several reasons that push companies to use them, here are the main ones:
- Wide reach : very high view rates, around 60-70% (Facebook averages 10% of followers)
- Instant notification to users
- Interested audience : those who subscribe to the channel already start with a good level of interest.
The importance of Bots in Telegram
One of the most important opportunities for Telegram marketing are Bots . These are third-party applications integrated into Telegram and designed by programmers to allow companies to interact with users.
Why are Bots useful for business? Very simple, because they allow you to automate the sending of advertising messages . Suppose we are a restaurant: through Bots we could set up promotional campaigns , invitations for theme nights, menus with new proposals and so on. An even more professional way to communicate with users.
Best practices for Telegram marketing
Obviously the first rule of doing business on Telegram is to create a broad strategy. Opening a channel and then not following it properly makes no sense. The goal is to consistently expand your user base. Here are some best practices to follow to engage new customers:
- Informal language : Telegram is an instant messaging platform, so a friendly language should prevail within it and not a standard message format.
- Telegram is not Instagram : and neither are other social networks. So the idea of creating the same posts for all social networks should be abandoned. Telegram is much more textual and should be used for these characteristics.
- Don’t overdo it with posts : How annoying are group chats that fill your smartphone with messages? The same rule applies to Telegram: rationalize the posts and don’t overdo it, customers could get bored and abandon the channels.
- Analyze reactions : users’ reactions to our posts are very important to understand what the feedback on our proposal has been. Analyzing them is an excellent tool to createincreasingly high-performing data-driven strategies !
As we have seen, Telegram marketing can be an excellent resource for companies . It is a very interesting platform and very different from other social networks. In order to obtain tangible results, it is necessary to follow strategic lines tailored to its characteristics. As always, creativity always wins.
