When a company makes the decision to sell its products in other countries, the part that requires the most time, consistency and resources is probably finding and maintaining contact with international customers .
Perhaps the easiest way to be close to them would be to have a physical establishment in each place where we operate. But this is not always possible, as it is expensive. In this case, communication becomes a fundamental aspect .
Fortunately, new technologies provide alternatives to mere physical presence . These systems allow us to be closer to our clients, offering them more convenient, immediate, free communication channels, and above all, they can be managed from anywhere in the world.
In this article we offer you 6 ways to communicate with your international clients without having to have a physical establishment in each country.
1. Telephone
The first alternative we present is perhaps the most comfortable and complete . Although, as we will see later, there are other ways of contacting us that are service-based website design and development services becoming users’ favourites, many people still prefer to make a phone call, especially if it is an international company. With this form of contact we will ensure that we reach them effectively.
Precisely because it is a very popular medium for international customers to get to know the company better, with a telephone number from each country we will be increasing their trust in us. In most cases, a foreign number, in addition to being unknown to them, entails a cost. In this way, the problem disappears, since for them, the price will be the same as that of a local call .
However, to manage these calls efficiently, it is necessary to have the right system in place . With a cloud telephony solution, customers will call any international number and your team will assist them from a single interface. In addition, in the case of outgoing calls, they can decide which number to broadcast at any given time.
But how can we know professional call translation in real time which country each call comes from? The service has all the necessary features to do so, such as the possibility of adding micro-announcements that indicate the origin of the call before answering it. In addition, we can configure the system so that calls are distributed among agents based on a series of established criteria, so that the person most qualified to answer the call will always be the one most qualified to answer the call.
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2. Email
Another of the most common forms of communication between companies and customers is email. However, because customers prefer more immediate means such as telephone, instant messaging applications or live chats, it has become a complement for many international companies .
The reason is that, although a large amount of information can be transmitted through this channel, responses are often not immediate . Thus, because the interaction does not occur in real time, customers often leave messages unread.
Therefore, if what we want is for communication with our international clients to be effective and for the message to arrive correctly, email may not be the best option .
3. WhatsApp / Telegram
Today’s consumers prefer to interact through more convenient, closer and direct channels . That is why instant messaging applications have been gaining popularity in recent years and have become the preferred communication channel in many countries.
In addition to being accessible and easy to use for anyone, it is a free form of communication for customers, regardless of where they are. Therefore, having an application such as WhatsApp API or Telegram as a means of contact with international customers can bring us great benefits.
In this context, one question is: are companies prepared to manage this channel efficiently? When we operate in several countries and therefore offer other means of communication besides calls and email, we must ensure that we have the tools to unify them all in one place.
A virtual switchboard allows us to handle voice, chat and video interactions with our customers from the same interface . This way, agents won’t have to switch from one screen to another to respond to them and we’ll reduce waiting times.
4. Web button
Nowadays, we could say that what is not on the Internet, does not exist. Websites act as a kind of virtual store through which we can open our company to the world , especially at a time when e-commerce has become a trend.
Even though online stores offer many benefits to businesses, they also have one major disadvantage : the customer cannot see the product physically. Communication thus becomes a key factor. How else can international customers resolve their questions about a product?
However, when the user is browsing the company’s website, picking up another device or changing screens to contact the company is not convenient, so it is likely that they will not do it in the end. With online communication channels such as web buttons for calls , video calls or live chat , this problem disappears .
To implement them, we will need a widget that we can insert in as many places as we want. This way, customers will simply have to click on it to launch a completely free call or video call , and even to have a conversation with an agent in real time.
