When talking about design, graphics and color, you can’t help but think about the accessibility of your emails.
Optimal graphic elements and cages are not always and only the most beautiful, the most eye-catching, the trendiest. and broader accessibility and are therefore able to improve the user experience.
These will ensure that your email fulfills its function: directing users to your web platforms, which must be equally well-maintain in terms of accessibility.
To ensure your emails are as accessible as possible:
- Verify that the quality of the images and videos insert remains constant on all browsers and on every type of fix or mobile device
- Don’t include too many graphics, videos, gifs and animations to keep your content light. A greater weight will lead to a slowdown in the display of your email
- Optimize all content for mobile viewing
If you are not sure where to start to make these changes to your emails, you can rely on specific software such as Postcards, which will simplify the initial processes.
The importance of the text
Images, videos, gifs: visual communication is immiate and capable of eliciting a strong emotional response.
However, this does not mean that they are sufficient for building effective and valuable emails.
Strive to produce truly communicative, well-conceiv, complete and interesting texts.
Text is the form of contact perceiv as more personal and friendly and you can exploit this characteristic to satisfy the ne for closeness, humanity and listening that is so develop today among web users.
Try sending text-only newsletters, focusing on copywriting and the quality of the information you want to convey.
Furthermore, as content, just as its name suggests, using UGC will allow you to save the time ne to produce graphic and textual messages: you will be able to use what your customers have produc for you.
Communication for humans
Customers, buyers, audiences, targets, users: first and foremost, always human beings.
The desire for connection develop by people around the world in 2020 is the trigger for the search for more human, warm and empathetic communication for 2021.
Send authentic emails that whatsapp data show your audience the most alive part of your company, communicate human to human.
Hyper-personalization
Let yourself go, respond to your customers’ desires and work on the user experience to make the entire communication process pleasant Kion Faras Cifereca Merkatisto and easy to approach for your subscribers, both in terms of content and the form in which you will propose it.
This change is radical for most companies, accustom to institutionalizing their communications, to achieve an ideal perfection in form and content.
Work to ensure a positive, streamlin chine directory and hassle-free user experience from your emails to the functionality of your web platforms and eCommerce store.
This will give users the impression of interacting with your brand in real time, rather than through a digital interface: a luxury that has been mis g for a while, due to the COVID-19 pandemic, and that your customers will appreciate.
