Welcome to SEOlogy! Today we’re going to talk about a must-have digital tool for every online business: Google Data Studio. What is Google Data Studio? It’s a free data visualization and analysis platform that allows you to connect different sources of information to get a complete, real-time view of the performance of your website, social media, and other digital channels.
In this article, we’ll explain how Google Data Studio works and what it’s used for. We’ll also show you how to use this tool to obtain customized and visually appealing reports, which will allow you to make informed decisions in your business. Of course, we’ll also tell you the advantages and disadvantages of Google Data Studio, so you can evaluate whether it’s the right tool for your needs.
At SEOlogy, we are committed to providing valuable and up-to-date information on digital tools and SEO. That’s why we invite you to continue reading to discover how Google Data Studio can help grow your online business.
What is Google Data Studio?
Google Data Studio is a free data visualization and analysis tool that allows you to connect different sources of information to get a complete, real-time view of the performance of your website, social media, and other digital channels. It allows you to create customized, visually appealing reports that can be shared and updated in real time.
With Google Data Studio, users can add and combine data from different sources, including Google Analytics, Google Ads, Google Sheets, among others. This tool is ideal for those who need to make informed decisions in their online business, as it allows them to obtain valuable insights quickly and efficiently.
How does Google Data Studio work?
Google Data Studio works by connecting different data sources such as Google Analytics, Google Ads, Google Sheets, and more. Once the data sources (APIs) are connected, customized and visually appealing reports can be created using different charts, tables, and visualizations.
Reports can be shared and updated in real-time, meaning users can gain valuable insights and make informed decisions quickly and efficiently.
Google Data Studio also allows for real-time collaboration, meaning multiple people can work together on the same report.
Google Data Studio: What is it for?
Here we tell you the 10 most important tasks that Google Data Studio is used for:
Data visualization: allows you to clearly and concisely view data from different information sources.
Website Performance Analysis – Key metrics such as website traffic, bounce rate, time on site, etc. can be tracked.
Social Media Performance Analytics – Measure reach, engagement, and other social media performance indicators.
Advertising campaign tracking: You can how to build telemarketing data track the results of your advertising campaigns and analyze the return on investment.
Online Sales Monitoring: Online sales and conversions can be tracked to get a complete overview of your online store’s performance.
Identifying growth opportunities: Patterns and trends in data can be identified to identify growth opportunities in the business.
Data segmentation: Data can be segmented to analyze the performance of different user groups or marketing channels.
Report customization: Allows you to create customized reports with the data that is important to your business.
Integration with other Google tools: can be integrated with other Google tools, such as Google Analytics and Google Ads.
Report Sharing – Reports can be shared with others in the organization so that everyone is on the same page and making informed decisions.
How to use Google Data Studio?
Now that you have a good understanding of what Goog udio is and what it is used for, let’s see what are the (very simple) steps you must follow to be able to use this powerful tool from the Google suite:
Step 1: Enter Google Data Studio
Log in to your Google account where you have full access (Google Search Console and Google Analytics). Then go to Google Data Studio and accept the terms and conditions.
Step 2: Create custom reports
You can choose from one of the templates gehitu informazioa guneko objektuei suggested by the tool or you can start with a blank canvas. In any case, both are very easy to customize.
Step 3: Set up data sources
The more data sources you choose, the more options you’ll have when it comes to creating your charts with information. Go udio will ask you to verify access to each of the sources.
At the top, you will see the different options for graphics and tables that you can add, as well as the filters that you can apply to them.
Step 4: Configure chart properties
There are several chart properties you can use:
Dimensions: This property refers to all quantitative values.
Metrics: Metrics allow you to group quantitative data.
Filters: These can be used with the two previous properties and allow you to set a certain date range, for example.
Google Data Studio: Advantages and Disadvantages
Here we tell you the 5 great advantages of Go io that we have identified at SEOlogy:
Free: Google udio is a free tool, making au cell numbers it accessible to any online business.
Customization: allows you to create customized reports with graphics and visualizations adapted to business needs.
Integration with other Google tools: You can integrate with other Google tools, such as Google Analytics and Google Ads, to get a complete view of your online performance.
Collaboration: Allows real-time collaboration, meaning multiple people can work on the same report at the same time.
And now, the 5 disadvantages:
Learning Curve: There may be a learning curve to learn how to use all the functionalities of the tool. Limited customization: While the tool allows for customization of reports, there are some limitations in customizing charts and visualizations.
Concepts related to Google Data Studio
To close, then, there are three key concepts that you cannot forget when it comes to talking about Google D o: report, data source and chart.
In Go dio, a report is a customized visual representation of the data you want to analyze, providing a clear and detailed view of the performance of your online business. These sources can be diverse, such as Google Analytics, Google Ads, Google spreadsheets, and external databases. There are several types:
Scorecard: Shows the value of a specific metric
Tables and PivotTables: Display data in rows and columns, representing recorded dimensions and metrics.
Geographic Map: Show data variation across a geographic area with an intuitive heat map.
Time series: represent the evolution of data at different times.
Line, bar, pie and scatter charts: different representations to analyze different metrics.
Interactive functionality:
