The meta description of your content is an important first touchpoint. It appears in Google searches under the page title. A short and concise meta description arouses the interest of users and brings search engine traffic to your page. Try to describe what your page is about as specifically as possible and make sure to use less than 155 characters!
7. Embed external links
If possible, refer to other websites as references in your content. For example, if you refer to another article/page in a blog article, an external link to this source is not only polite, but also very helpful for your blog . Make sure that the link in question is still current and actually has something to do with your content.
8. Use internal links
Internal links are just as important as linking to external sources . So advertising database link relevant content you’ve created in the past to new blog posts. Include other relevant content to guide visitors through the customer journey and increase traffic across multiple pages .
9. Don’t forget mobile optimization
Your content should be optimized for laptops, smartphones and tablets so that your visitors can easily access your content on any device. Format your content so that it is easy to read and use on all devices.
10. Improve loading time
Fast loading time is crucial for the user experience and ranking of your website. Reduce the file size of your images and remove unnecessary media to improve the performance of your page. To optimize the loading time of your pages , you can also use thumbnails so that your readers can view the corresponding photos in higher resolution after clicking on them.
11. Actively use social media
Social media is an integral part of modern SEO strategies. Use platforms to 10 steps for successful b2b emails increase your reach and generate valuable backlinks. Social media buttons should be integrated into your site to make it easier to share your content.
You can use the various social networks to expand your target audience and stay in touch with your prospects/leads. Social media accounts are also important so that users can easily find and subscribe to your blog. Also remember to include social share buttons under your blog posts and landing pages so that your readers can share the content more easily .
You can find more information in our white paper on the 16 most important SEO questions
Read more: Developing a content strategy – here’s how!
Conclusion
Whenever you create content, you should also consider search engine optimization . Experience shows that good content that cannot be found online will not bring you the traffic you want or enough new leads. Content that your target group finds uninteresting will also be ineffective. For this reason, you should take both seriously: content and SEO marketing, as well as consider our eleven SEO tips mentioned above.
By taking all of these tips into account and implementing them specifically in your SEO, you will secure a competitive advantage and sustainably increase the attractiveness of your web presence.
Status Quo: How good are your websites currently?
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