Video marketing is a very interesting method that allows us to establish a good relationship between companies and potential customers. It helps us to build loyalty among our audience and be recommended. It also provides a friendly touch that is always taken into account. Today we are talking about the advantages of including videos in our content strategy.
Table of Contents
- 1 Advantages of the audiovisual format.
- 2
- 3 How should we direct the Video Marketing of our business?
Advantages of the audiovisual format.
Video is an attractive format that allows us to address our audience without being interrupted. One minute is enough to create a brief, concise and eye-catching advertising campaign. From a minute and a half to two minutes we can develop south africa whatsapp number data approaches and establish solutions or proposals. We can say that video marketing helps us understand what we are buying.
Youtube is currently the second most important search engine after Google.
Including video in our Content Marketing strategy facilitates the dissemination of content and user accessibility to the company’s audiovisual services and content. In this way, it allows user interaction with the brand (as happens, for example, with gamification).
Sharing a video on digital media increases the participation of our followers on social networks, as well as the interaction and dissemination in their personal circles. This social component helps us to create brand value and improve the concept of the work carried out in our company.
Videos are quick and easy to consume, especially from our mobile phones and tablets. They are also quick to share. 50% of videos watched are shared and viewing a video stimulates the purchase decision in almost 90% of online shoppers . Don’t you think that’s an interesting fact?
Adding videos to our website improves our site’s SEO positioning as it increases the time users spend on the site and encourages users to “share” it. Similarly, a video on social media will generate more traffic to our portal .
How should we direct the Video Marketing of our business?
Audiovisual pieces must be created specifically for the digital medium they are for and must be short videos. People are social media and telephony for continuous collaboration less tolerant of advertising, so it is better to avoid long, purely commercial videos and tell our proposal in an empathetic and simple way.
The greater the emotional impact of the content. The more effective its social transmission and the more it. This is interesting for companies. It has that 50% of mobile traffic to a website is through videos .
It is better to focus on the advantages and benefits of our product or service so that the viewer knows us better, rather than on the features. This will make for a timeless commercial video that we can use over time. The characteristics and properties of a product can vary or evolve, so we can reserve them for the website, blog or even in downloadable documents.
We always refer to emotional marketing
It is the type of marketing that connects and respects people the most simply by seeing them as such and not as “mere consumers”. A brand that is going to into everyday life must include something more, and it is these. Feelings” that make a brand memorable and easily assumable.
Without forgetting that burkina faso leads are companies, a good Video Marketing strategy must be based on the perspectives of consumption, economy, social psychology and the psychology of sharing. Metrics interactions, lead generation, partial or complete viewing, etc., must into account to help us guide our content strategy.