Video Marketing, the best way to promote brands

What is Video Marketing?

We can define Video Marketing as the use of video to promote a brand, product or service and thus achieve our objectives within a previously designed Digital Marketing strategy .

The most important thing when developing a video is to take the utmost care of the content and advertising techniques used. The audiovisual production team will take care of the script and photography as well as the most singapore whatsapp number data and creative part… Every detail counts and even more so when we know that the first 5 seconds of a video are enough to capture the consumer’s attention . This best way to promote that we have to know very well who the target audience is that we are addressing. Viewers are demanding, in a hurry and with little patience, so if we make a video that is not of interest to them, they will stop watching it.

An interesting fact is that 9 out of 10 Internet users watch videos from brands they follow and 65% of them end up visiting the website after doing so. Furthermore, it is estimated that by 2018 online video will account for 84% of all Internet traffic. There is no doubt that video marketing is a very powerful digital marketing tool that is making an increasingly notable place for itself in online commerce.

What techniques do we use to carry out Video Marketing?

The techniques or type of videos that companies use will depend on several factors: what type of brand are we? What do we want to what is their place in your work?  and to whom? What is our objective? Depending on the marketing strategy used, the content or the purpose, the same brand may use one technique or another. Thus, when developing a Video Marketing strategy we have different options:

• Demo video : This is a video that shows a product as it is and how it works. It is the simplest and most direct technique to show the viewer how it is used, works or is displayed. It is the most suitable video for both online stores and for inclusion in display panels in physical stores.
• Scribe Video : If there is one video that draws the attention of consumers the most, it is the Scribe video. It is the one in which we can see how the hand of an illustrator draws while a voice-over explains what is happening. The advantage of this type of video marketing is that it captures the viewer’s attention from the beginning, as it manages to hook us into the plot until the final outcome.
• Advantages of including video marketing in your content strategy

When was the last time you watched a video on burkina faso leads smartphone? Which technique do you think is best for your business? Subscribe to our blog to receive more content on how to improve your company’s marketing strategies.