If the site is full of flashy banners and other distracting elements from the target action, it is unlikely that your site will bring any profit. Quite the opposite – sudden music, intrusive advertising and other noises will only irritate the user.
NB Minimalism and simplicity are our everything. Focus visitors’ attention on what really matters: products, portfolio, shopping cart and other selling elements.
5. SERM = cloning and praiseworthy odes
Write one good review about a company and start replicating it on all available resources. And then we wonder why this online reputation management brings only negative results. Because all reviews on websites should be different and as sincere as possible, otherwise you will easily reveal yourself as a decoy.
NB SERM is a delicate thing. For example, studies have shown that trust is instilled in those companies that have not only positive reviews, but also negative ones. But something also needs to be done with negative reviews, especially if they are written by a real client, and not a competitor or a troll. What exactly? Read the article”5 Rules for Fighting Negative Reviews”.
6. Landing Page? No, I haven’t heard of it!
Not everything can be sold from the main page. It often makes sense to make a separate landing page (Landing Page) to promote a certain type of product or service. Design it so that the visitor does not have any contradictions or ambiguities, and he immediately wants to order what he was looking for from you. And about how to create the most effective Landing Pageread in this article.
7. But we will save on the contractor!
No matter how much we would like to have everything without giving anything away, it won’t work. The Internet is teeming with charlatans and amateurs who, with their unprofessionalism, will only ruin your site, perhaps even the company as a whole, as a result of which attempts to order “cheaper” will cost you serious damage, and not only financial.
Conclusion: Internet marketing only looks easy. In fact, it hides many pitfalls and nuances that only professionals can handle. Therefore, we advise you not to make unnecessary mistakes where others have long been reaping the fruits of growth and profit, and turn to specialists.
There is no denying that a human being is a creature prone to making mistakes. And the frequency with which customers make mistakes in Internet marketing is a clear confirmation of this. Today we would like to draw your attention to the most common and banal mistakes that customers around the world continue to make, day after day, losing a decent piece of the profit cake.