Influencer marketing is often the most relevant way to reach an audience. The market is set to reach 22.2 billion worldwide by 2025. The benefits of using influencers to promote your products are clear. But how much should influencers cost?
There is no one-size-fits-all approach to measuring performance in influencer marketing, which can make it difficult to identify the most effective influencers for your brand and negotiate pricing.
To help you, here is the latest influencer pricing data in 2025, as well as important considerations to keep in mind when agreeing to a partnership with an influencer.
How much does influencer marketing cost?
Influencer marketing prices are negotiated by individual creators and partner brands, meaning they are usually confidential and can vary depending on the popularity of individual influencers.
However, several social media analytics companies (including Influencer Marketing Hub, Izea, Meltwater, Hootsuite, and Later) have estimated influencer prices from surveys and internal data. Based on these results, saudi arabia email list here’s what you should know:
- Prices for Instagram Influencers
- Prizes for TikTok Influencers
- Prizes for YouTubers
Prices for Instagram Influencers
Instagram influencers can share about their visit to your hotel or restaurant, use your products in their daily stories, or collaborate with your brand’s account to gain new followers.
A generally accepted rate for Instagram influencers is €100 per 10,000 followers.
These prices can vary depending on the number of posts requested, the value of individual influencers’ audiences to a brand, and other factors such as production costs or exclusivity rights.
Based on surveys of Instagram influencers, clonazepam rivotril: understanding its use and effects an average sponsored Instagram post costs around €1,300. The estimated prices are as follows:
- Nano-influencers (500–10,000 followers): €10 to €100 per post
- Micro-influencers (10,000–50,000 followers): €100 to €500 per post
- Mid-tier influencers (50,000–100,000 followers): €500 to €5,000 per post
- Macro influencers (100,000–500,000 followers): €5,000 to €10,000 per post
- Mega influencers (500,000+ followers): €10,000+ per post
Instagram influencers often document their experiences with a product or service as a form of advertising.
For Instagram Reels, estimates range from similar prices of €100 to over €7,000, depending on the reach of the account.
Prices for time-limited stories, however, can be lower, b2c phone list ranging from €50 to over €1,250.
Start your influencer campaign: Instagram Influencer Marketing: a complete guide
Recent survey data suggests that micro- and mid-tier influencers are increasingly in demand, while prices for mega-influencers have fallen in recent years.
Smaller influencers often specialize in content for niche audiences, which can be valuable to brands. Smaller influencers’ careers may also be on the rise, providing brands with an opportunity to build relationships early on.
Prizes for TikTok Influencers
Surveys of TikTok influencers suggest that the average price for a sponsored TikTok video is €2,700, while influencer prices by reach are estimated as follows:
- Nano-influencers (1,000–10,000 followers): €5 to €25 per post
- Micro-influencers (10,000–100,000 followers): €25 to €125 per post
- Mid-tier influencers (100,000–500,000 followers): €125 to €1,200 per post
- Macro influencers (500,000–1 million followers): €1,200 to €2,500 per post
- Mega influencers (1 million+ followers): €2,500+ per post