- Use verbs that inspire action or specify the benefit offered in each service or feature: “Discover,” “Explore,” “Optimize.”
- Make your CTA match the rest of your content, especially the copy above. If your CTA is “Learn to invest with the best,” make sure the title of the page it leads to matches it as well, to confirm to the user that they are in the right place. Something like “Train with the best investors.”
11. Carrefur Spain CTA: “Equip your home”
And just to give you an idea, you can also do the opposite of what Hotjar did above: use a single CTA for multiple services and products. This is ideal for displaying products in catalogue mode , as Carrefour does in this ad, with a common CTA that encompasses the household items category: “Equip your home.” It also creates a sense of urgency due to limited availability .
How to use this CTA for your business
- Use a CTA that is not too generic, but sufficient to encompass products in the same category and inspire action: “Renovate your home”, “Get in shape for summer”, “Learn from home”, etc.
- Create urgency and scarcity with ebay database words like “now,” “limited offer,” or “today,” but you can also do this by mentioning immediate benefits.
- Make it specific by mentioning the discount amount, validity period, or availability of what you’re selling.
12. Moin Brand CTA: “Check out our online catalog”
Source: SMS Publi
The brand takes advantage of the immediacy of SMS to direct the customer to a shortened link highlighting its new collection. It’s an ideal approach for SMEs and e-commerce looking to quickly reconnect with their audience , especially with launches, promotions or seasonal campaigns. It’s certainly a plus that SMS achieves 98% opening rates (Twilio).
How to use this CTA for your business
- Be very specific and direct in your SMS: “Discover our new collection here”, as brevity is important. In fact, SMS with less than 160 characters have better opening rates (Twilio and TextMagic).
- You can improve it by including a clear benefit such as a discount or messages like “Free shipping.”
- Personalize your SMS campaigns based you can usually find a list of official libraries on purchased products, location, or previous interactions with your business.
13. Hostinger CTA: “View” or “Start Now”
In this YouTube ad, Hostinger uses two CTAs to engage a single target audience with different purchasing intentions. It also creates a natural sense of urgency by simply appealing to the desire to make money quickly.
“The only thing that beats ‘free’ is ‘fast.’ People are willing to pay for speed.”
― Alex Hormozi , author of $100M Offers
How to use this CTA for your business
- If you have a store, use a primary CTA like “Buy Now” and a secondary CTA like “See more details.”
- Use a bolder color for the main CTA email leads database and stick to brand-consistent colors, like Hostinger does.
- To encourage more clicks, it is important that the image speaks more about the benefits of the product than about the brand and that it supports the CTA message.
14. Mercado Libre CTA: “Buy now” or “Add to cart”
For Mercado Libre, a good purchase CTA does not reinvent the wheel and, therefore, the text is similar to that of other e-commerce sites. If the buyer is looking for the purchase button, what they will not want is to find “See the price” or “Access your payment gateway now”, mainly because of the uncertainty they would feel. Therefore, familiarity and clarity are essential in purchase CTAs .