Shopify uses a double CTA at the top of its homepage, highlighting the main button with a contrasting color. This makes it easier for you to take action and improves the user experience if you’re already familiar with the platform and have decided to try it out. Still unsure? No problem, click on the secondary CTA to see more details.
How to use this CTA for your business
- Decide what your main CTA will be and focus the rest of your copy on achieving that action. Don’t dilute the power of your message to improve conversion on your landing page .
- Look at the page and ask yourself if, at first glance, it would be clear where to click. No? Then it’s time to make your button stand out more. Play with the color, position, and spacing with the rest of the elements.
- Use microcopy alongside your CTA to reduce uncertainty about payment or to mention what will happen when you click. If you add a “Book Now” button, do like Airbnb and say “We won’t charge you yet.”
3. Daniela Luque CTA: “Click” to follow on LinkedIn
Daniela Luque doesn’t just say “Follow me” at the bottom of her post, but adds precise, visual instructions to eliminate any doubt or friction . And the best part is that she reinforces the action with her value proposition: “I boost your personal brand on LinkedIn.”
How to use this CTA for your business
- Make it clear what value you offer or job seekers database what they will gain from the action you ask them to take: “Follow us so you don’t miss out on more discounts like this one.”
- Make the CTA stand out from the rest of your post by playing with space, emojis, and other elements like Daniela does.
- Save your call to action, ready to copy and paste into every post.
4. Neil Patel’s CTA: “Join the Marketing Freaks team!”
Neil Patel plays on the feeling of belonging to the best strategies to improve your local lead generation invite you to work at NP Digital. If you want to attract staff, you cannot send an impersonal message. On the contrary, it is always better for the person to feel included and identified with your community . In addition, this “definitive change” already tells you that you are not going to work in “just any” company.
Personalized CTAs are 42% more effective than generic ones (although you’ll see later in which cases a generic one is better).
How to use this CTA for your business
- It also helps attract subscribers. It reinforces the emotional connection you’ve built with previous content, whether it’s reminding email leads database you of the main benefit (“Start selling online today”) or why you’re different (“Game-changing fitness tips in your inbox”).
- Give your community a name and mention it in your call to action. Reflect an attitude that resonates with your target audience. Imagine something like “Fitness Addicts” or “Pizza Foodies.”
- Include simple, immediate action verbs like “Join” or “Get Access Now,” or motivational messages like “Dramatically Transform Your Workouts.”