- Be very specific and direct in your SMS: “Discover our new collection here”, as brevity is important. In fact, SMS with less than 160 characters have better opening rates (Twilio and TextMagic).
- You can improve it by including a clear benefit such as a discount or messages like “Free shipping.”
- Personalize your SMS campaigns based on chinese overseas europe database purchased products, location, or previous interactions with your business.
You only pay for what you use
13. Hostinger CTA: “View” or “Start Now”
In this YouTube ad, Hostinger uses two CTAs to engage a single target audience with different purchasing intentions. It also creates a natural sense of urgency by simply appealing to the desire to make money quickly.
“The only thing that beats ‘free’ is ‘fast.’ People are willing to pay for speed.”
― Alex Hormozi, autor de $100M Offers
How to use this CTA for your business
- If you have a store, use a primary CTA like “Buy Now” and a secondary CTA like “See more details.”
- Use a bolder color for the main CTA and stick to brand-consistent colors, like Hostinger does.
- To encourage more clicks, it is important that the image speaks more about the benefits of the product than about the brand and that it supports the CTA message.
14. Mercado Libre CTA: “Buy now” or “Add to cart”
For Mercado Libre, a good purchase CTA does not reinvent the wheel and, therefore, the text is similar to that of other e-commerce sites. If the what do you need to create a digital marketing strategy buyer is looking for the purchase button, what they will not want is to find “See the price” or “Access your payment gateway now”, mainly because of the uncertainty they would feel. Therefore, familiarity and clarity are essential in purchase CTAs .
How to use this CTA for your business
- Reinforce your message with relevant information in your microcopy: “Free shipping,” “3 units left,” etc. Prioritize any clarification on shipping costs or taxes, as they are the main reason for cart abandonment for 48% of buyers .
- Highlight the buy button, as it is your main CTA and the one everyone expects to see highlighted.
- If your store gets enough traffic, run A/B tests to improve conversions.
15. Sibuya CTA: “What are you waiting for to book?”
Who said CTAs couldn’t be questions? Here, Sibuya restaurant appeals to the customer’s sense of urgency and connects with their desire to try something new. This approach is ideal for physical businesses that want to convey proximity and encourage visits to the establishment . As a point of improvement, more emphasis could be placed on the unique experience to make the CTA more effective.
How to use this CTA for your business
- Send warm and personal messages like “Will you miss out?” or “Book now and get ready for the experience.”
- If you can, use phrases like “Last tables email leads database vailable for this Friday” or “Reserve today and we’ll treat you to dessert” on your reservations page.
- Make it easy with a reservation button or WhatsApp contact.