Elli’s to capture customer china phone number library information for a wide range of their customers, helping them to increase their marketing reach in the future.
Offers and promotions
If you’re still open or are currently selling online, continue emailing your subscribers about any sales or offers you have going on. You can make your offers more relevant by either running promotions on items that shoppers are likely to buy or by segmenting shoppers based on their brand interactions and activities.
Consider the case of Vend+Shopify retailer, The BCode, a Havaianas and Skechers shoe distributor. Rather than sending out generic email blasts to everyone, The BCode makes use of customer segments. For instance, in the summer, they launched a campaign specifically for customers within their “loyal segment,” and were able to convert 13.79% of subscribers – that’s way above the industry average.
Company updates
People want to know what’s going on in your business, so keep shoppers posted on important updates to your company. Have you made any changes to your staff’s work arrangements? Do you have new policies in place? What can customers expect from you during these times?
Have a look at this email from Australian retailer
The OnceWas team uses a simple design to compliment a clear and concise message: that their Hampton-based brick-and-mortar store has temporarily closed as a direct result of COVID-19. But they don’t just leave the yearbook of international law; international law colloquium communication there, they go on to offer customers a styling service that encourages shoppers to stay engaged with OneWas and keep making purchases. OneWas further reinforces this objective awb directory by adding a link to new arrivals and encouraging their customers to ‘explore.