Although generating more new business is the Research Figures main task of ICT marketers, generating sufficient leads is their biggest challenge. The research among marketers within ICT companies shows that the loss of physical events has a significant impact. Which lead generation activities are they focusing on now? And which trends in the field of lead generation do they see?
About the research Research Figures
For the fifth year in a row, we have surveyed Marketers from ICT companies about B2B lead generation . The Lead Generation Benchmark Survey took malta phone number library place in the second quarter of 2021. The survey included 157 Marketers from both large and smaller ICT companies, including ISPs, software, hardware and SaaS suppliers. Almost a fifth of the participants have more than 500 employees.
Marketing budget
Despite the pandemic, marketing budgets are shopify cta: “try for free” or “check out plans” not or hardly under pressure at ICT companies. Only a small proportion (19%) has a lower budget than last (financial) year. For a much larger proportion, 40%, the budget has grown. Roughly half of the respondents expect to spend more than 50% of their marketing budget on lead generation this year.
Lead Generation Challenges Research Figures
The cancellation of events due to the corona crisis is a major blow for marketers of ICT companies. Especially in this innovative sector, face-to-face conversations and networking moments are of great importance. Physical events are normally very important for generating leads.
It is not without reason that generating sufficient leads is mentioned as the most important lead generation challenge for 2021. More than half of the organizations jiangxi mobile phone number list struggle with this. Due to the accelerated digital transformation, there has been a shift to the online channel. This brings new challenges with it. Because how do you distinguish yourself, now that everyone is trying to get the attention of the target group online? What content do you need and how do you interact online?