The trend towards online, also for lead generation, had already started earlier and has been accelerated by COVID-19. Especially now that ‘physical’ is still not really Ways of Lead Generation possible and events have disappeared as a lead generation channel. ICT marketers are pulling out all the stops and are focusing online on social media, online marketing, webinars and content marketing.
It is difficult to actually interact. More and more organizations are therefore using new possibilities, such as digital round table knowledge sessions and online networking events.
Budget for lead generation Ways of Lead Generation
That budget plays a role in successful lead generation will not come as a surprise. But it is interesting to know that companies that spend more marketing mexico phone number library budget on also ultimately achieve more conversions.
Companies that spend 1-10% of their budget on have an average conversion rate of 6%. For companies that spend 76-100%, the conversion rate increases to 11%. For most organizations, it makes quite a difference whether 6 out of 100 or 11 out of 100 MQLs (Marketing Generated Leads) ultimately become SQL and lead to conversion.
Lead generation trends
Video content and social selling
Video content is cited as the top trend by 47% of respondents, followed by social selling (38%). Social selling is about building and nurturing personal, valuable relationships with potential customers, via online platforms such as LinkedIn. Overall, marketers give the asos cta: view bag or pay now use of social selling within their organization a 5.3 (on a scale of 1-10). So there is certainly no massive participation in this trend. For those who want to distinguish themselves, there are opportunities.
Online and hybrid events
Although online events (36%) have almost become standard, hybrid events are also mentioned as a trend (32%). In practice, whether or not out of necessity, experience has been gained with this in the past year. Hybrid events offer something for everyone: physical interaction on location or watching online from your chair, it is all possible. This way you increase the reach of your event.
Marketing automation and podcasts
Marketing automation, which is now jiangxi mobile phone number list being applied in many organizations, is also seen as a trend – so as a ‘new’ emerging thing – for 2021 (34%). Podcasts are quickly gaining popularity and are therefore mentioned by 30% of marketers as a trend in the field of lead generation.
Download the full report Ways of Lead Generation
Curious about all the results from the research? Then download the entire benchmark report .