Merchants are finding new ways to reach Clearly communicate shoppers, using italy phone number library social channels like Instagram and TikTok. Visiture gives an ecommerce merchant overview of the fast-growing social platform, and how it can be leveraged to build a brand and drive sales.
Even traditional technologies
Seeing a bump, as merchants find success via increased use of SMS. Yotpo has observed that mobile phone usage is up 30% since the beginning of the COVID-19 pandemic, with 49% of consumers saying they prefer to engage with brands through SMS in these times. Their SMS Marketing Primer is a great resource to get up to speed on SMS as a marketing tool.
Email continues to be an effective tool
Fuel Made’s deep dive on email best practice explores ways in which merchants are adapting email communications to maintain and grow and increase business while being considerate of the challenging situation many customers are experiencing.
Allbirds uses multiple marketing channels to webinar on border crossing and the right to liberty showcase their community participation
With consumers making more purchases online, there’s been data showing that marketing spending is driving a positive ROI. Woolman shares tips for ao lists exceptional paid advertising in this landscape, while a study from MuteSix explores ad spend, CPMs, and conversion rates by industry—after an initial dip, all verticals are seeing improving ROIs.