many behaviors have drastically Rom commuting changed in recen t israel phone number library months. Klaviyo’s Daily Coronavirus tracker analyzes spending patterns across a range of verticals. For example, consumer electronics saw a spike as people bought equipment to work from home, or for entertainment. Several weeks later other categories are seeing an increase, such as home improvement, toys, and hobbies.
Studying this data helps brands decide where to focus their marketing efforts in the wake of COVID-19. If you’re up for a brief history lesson, Visiture’s CMO makes his case as to why economic slowdowns can be golden opportunities for eCommerce brands that are willing to make bold yet informed decisions about their marketing efforts.
Diving into data further, WITHIN manages
over $500M in ad spend, resulting in over $5B in online commerce, and they are sharing this data to supply merchants with excellent data insights and daily updates via their own Retail Pulse dedicated to commerce during COVID-19. They are advising their online workshop for unwcc researchers clients to think about how to cater to cohorts that typically buy in-store but are now being “forced” to move online. This means reconsidering free-shipping thresholds, first-order discounts, return policies, or marketplace strategies to reduce friction for less tech-savvy shoppers.
Fashion pparel revenue by average order value
Navigating these unprecedented times ao lists brings challenges, but also opportunities for merchants. The Shopify Plus Partner ecosystem continues to bring insights, experience, and capabilities to help our merchants realize their potential in the next normal.