Knowledge must be continually improved, challenged, and increased, or it disappears – Peter Drucker
As Peter Drucker rightly pointed out, acquiring knowledge and developing new skills is very important for overall success.
Especially in the past few years, with COVID at the forefront
, remote learning has seen a huge growth in popularity. And, that is why the LMS industry has been growing at a staggering rate. According to Fortune Business Insights , the LMS market size grew from which indicates a significant shift in the learning and training process.
. Moreover, most employees prefer a spain phone number data flexible learning environment, which is why LMS tools are a must-have for businesses to effectively execute employee, customer or partner training.
With people increasingly leaning towards self-learning methods, having a knowledge base with updated and informative content is one of the solutions for conducting training and development programs. Moreover, you can also incur and still maintain healthy margins use LMS applications to update your knowledge base with content in different formats.
But have you ever thought about the possibility
of integrating your LMS with CRM? Want to know how? Let’s learn about them below
Importance of LMS Integration in Enterprise CRM
CRM is an application that is primarily used to record customer information and manage business interactions. It is not only a tool to record customer information, you can also use historical data to perform different activities such as target marketing campaigns, prioritize leads, generate reports, etc.
Now, by understanding your customer’s history,
do you think you can use your top training programs for cross-sell and up-sell campaigns, recommend customized courses, generate global seo work learner performance or enrollment reports, understand the types of courses your customers take, and so on? Yes, if you integrate your LMS with CRM .
For example, you can manage the entire learning cycle of your users from the initial touchpoint, engage with your users through scheduled email campaigns or newsletters, and finally track and generate reports on
their learning progress using the LMS in your CRM.
LMS integration in CRM has the potential to transform customer engagement, increase revenue, and drive business growth in incredible ways. Let’s dig into some of the benefits for a better