Marketing automation enables you to scale routine tasks (like sending emails) to effectively expand your reach. It enables marketers to distribute information, content, and responses faster and easier than ever before.
Considering all the modern tools available to professionals, it is natural to ask the question: does marketing automation kill creativity?
To answer this question, let’s look at what creativity in marketing actually means and how it can be harnessed with automation tools.
How to Stay Creative in Marketing
Before we focus on creativity in automation, let’s clarify some bc data thailand basic concepts. Marketing creativity is not something we learned in high school art class. It’s not enough to just come up with a funny picture for your email newsletter. There are some general rules that will help you succeed.
Understand your brand
So, you’re ready to start brainstorming. It’s important to remember your brand: its values, goals, and objectives. Sure, you can come up with a funny slogan or CTA (call to action), but they’re worthless if they don’t convey the essence of your company.
For example, content marketing agency MIG doesn’t call itself “a navigating through this fast-changing landscape miracle company that will make you live longer,” even though it does help reduce stress by helping you manage your advertising strategies. That’s a big claim (even if it’s true).
Instead, the company finds creative ways to communicate what it really does. Each subject line in its lead nurturing emails is unique and addresses a different pain point. Sometimes they use emojis, sometimes they use puns. They come in all shapes and sizes, but they always tie back to the agency’s purpose. Here are a few examples:Build a team of champions…
Create Content That Converts / Exclusive Offer
18x ROI on just 0.1% of your marketing budget
Each of these headlines conveys the essence of the company’s work in just a few words. No gimmicks or empty promises.
Understand your audience
One of the most important aspects of marketing after burkina faso business directory the pandemic is contact with the audience and personalization of content. In an oversaturated online environment, consumers are increasingly less likely to choose companies that do not care about them. The statistics prove it.
There is no point in sending out a newsletter if it does not resonate with your audience. Almost 85% of all emails sent daily end up in spam. Try to make sure yours does not end up in that number.