Monitoring the sales pipeline allows you to identify which actions to take towards a b2b prospect, and therefore a potential customer, to make him advance within the funnel:
- send the demo
- organize a meeting with the salesman
- send the commercial proposal
- respond to objections kenya phone number library to purchase
- start the negotiation of negotiation
- sign the contract
- provide assistance
Each phase requires actions in line with the current situation, to demonstrate that you have an increasingly in-depth understanding of the prospect’s real needs.
Want to make a prospect your customer? Personalize b2b sales
The more you know your target, the more effective your interactions will be to transform them into customers. Even in B2B, in fact, it is essential to treat each individual prospect in a personalized way:
- From adapting the sales message , for 3 ingredients to make 100k and be successful in business! example in an email, to the dialogue during the scheduled appointment to directly present the offer.
- Try to make the interaction as specific as possible to each individual prospect. Show how your solution can help the prospect achieve their desired goals , even if your offer does not perfectly align with their requests.
- Therefore, offer the opportunity to obtain personalized changes based on individual needs: on payment methods, on delivery times and methods, with special promotions and discounts, on additional services offered exclusively, etc.
Build a strong online presence to get noticed by b2b prospects
Another crucial aspect for converting prospects is creating a solid online presence through:
- A professional website, optimized for search engines
- also activated with paid campaigns through vietnamese offer Google Ads, LinkedIn Ads and Facebook Ads
- Content marketing activities aimed at providing the prospect with the information needed to make a purchasing decision but also useful for showing your knowledge of the sector
Don’t overlook the importance of offline presence, such as participation in trade fairs, to get to know your prospects in a personal way, present the company and demo products or services.