First you invite people to your website, get them on your list, build trust and then sell.
And the good thing is, you can always sell again because you have their contacts.
The goal of content is not to sell, but to get leads/contacts.
The most valuable and important tool here is the Call to Action ,
in plain English, a call to action.
This means you have to tell the reader exactly what the next step is and what they need to do.
And if you now think:
“Hey, I already have good calls to action. I have ‘ Subscribe to my newsletter ’ written everywhere,”
I’ll show you how to make a much better one.
Let’s say you are a tax advisor and you have written content about saving taxes or tax tips.
3 Possible Call-To-Action’s That Are Absolutely Bad.
#1 “Subscribe to our newsletter.”
#2 “Call us.”
#3 “Contact us.”
These calls to korea email list action don’t work.
And now I’ll tell you why.
I will give you directly now:
3 examples of how you can do better.
For example number #1
The call to action could look like this:
“Download our comprehensive consumer guide here by entering your email.”
Or:
“We’ll show you three ways to save taxes today.
Book a yearbook of international law; international law colloquium free consultation here.
There are no obligations whatsoever.”
Or:
“Send your tax america email list question to [email protected] and we will respond within 24 hours.”
What are the differences?
Why are these three calls to action that I mentioned afterwards so much better than the first ones?