What is SEO Copywriting?
SEO stands for Search Engine Optimization.
In other words: everything you need to increase your ranking in Google.
But what does copywriting do here?
When most people think of copywriting, they think of something like this:
But you don’t just need copywriting to write advertising texts .
You also need copywriting for landing pages, emails and yes: also for blog articles and SEO content.
Because copywriting is the art of attracting, holding and eliciting action from the reader.
Be it a purchase. An opt-in. Or, as in the case of SEO copywriting, a backlink.
The Great Power of SEO Copywriting
That’s why you should always combine SEO with copywriting.
Pure copywriting writes for people – but bypasses Google.
By the way : Here france email list are the 9 commandments for copywriting that will help you earn more money than a robbery.
Combine both and you get:
More backlinks
More engagement
Longer stay
So.
Enough smell of the steak.
Now comes the real meat of the article.
Here are 10 techniques to write to increase your ranking:
It looks like this:
Time as an Investment in Content Marketing
And I link that to the result that the reader can expect.
So the benefit :
Benefits in Content Marketing
When it comes to SEO copywriting, it is especially important not to let the reader off the hook.
With a strong ZeN intro you can do just that.
Because the reader stays until the end to get the promised benefit.
2. The sliding technique
This technique is a true miracle weapon in copywriting.
The goal:
1. Your reader enters the text.
2. And read to the end.
I’ll show you how to achieve this.
Because we both know: people almost never read to the end.
But if you use this technique, you will have many more readers who won’t drop out after just a few sentences.
Here is the rule:
One sentence must lead to the next.
And this is how the technology works:
Imagine your heel like a slide.
1. The first set is the entrance to the slide.
2. The last sentence of the paragraph is the exit.
3. Connect the entry with the exit.
And this is these are the things you need how you do it in concrete terms:
1. Promise a result at the beginning of the paragraph.
2. Show the solution.
3. In between, you clear away objections, problems and mistakes.
It looks like this:
SEO america email Copywriting Slide
The result:
People read every paragraph to the end.
This increases your length of stay.
And by doing so, you send positive signals to Google and increase your ranking.