If you’ve never tried cleaning out your email list, now is the time. We’ve rounded up my best tips to ensure you’re doing the hard work.
Start cleaning out your most active email lists, but don’t forget about your other lists, too.
Always start with active lists—the ones that hear from you regularly. If you followed our advice and segmented your list, you may have several separate lists, so work through them systematically.
Start cleaning duplicate email addresses.
People often forget that they payment gateways signed up for a newsletter. Then, when they visit the website again in the future, they sign up a second time.
Remember what we said about ROI? Duplicate email addresses will reduce your ROI. Remove duplicates to avoid sending duplicate messages and to keep your email list from becoming oversized.
Find spam email addresses and remove them from your email list.
You probably already know phone number library how to spot a spam email address. Even as a consumer, you probably receive many emails from a spoofed address.
The following random, imaginary examples offer some insight:
However, you don’t have to do this manually, as we’ll discuss later. Automatically removing spam or fake email addresses can make email list cleaning much more effective.
Remove people who unsubscribed from your mailing list
This is important. If someone tells australia database directory you they don’t want to hear from you, respect that request as soon as possible.
It’s like those annoying phone calls. You told them you didn’t want them to call, but they still do it.
Would you ever buy the product associated with this telemarketing call? Of course not. Even if you decide you’ll love the product and pay millions of dollars for it, your principles may keep you from handing over the money.
People feel the same way about emails that come from a company without their consent.