In a survey of 500 consumers, ThinkNow found shopping needs that consumers are overwhelmingly turning to large online
Activity by Category
Source: Junction
With the exception of a few industries, most b to c database have seen growth in interest and engagement.
Retail categories have been shopping needs performing
onsistently WoW, even as COVID exerts less and less influence on regulating shopping habits.
Business Trends
Advertising
Source: IAB
While some businesses have pulled back and adjusted ad spend, 60% are still spending and refining their strategies.
As CPCs and CPMs decrease there’s more opportunity than ever to break into a larger portion of the market.
Brands are taking the hint and switching
up their creative to accommodate for the new circumstances many of their potential customers and current customers find themselves in.
Staying relevant requires fresh creative to keep up with the changing world.
Source: IAB
Social and search spend are bouncing back virtual switchboard vs call center management: what is the difference? the fastest as brands find it necessary to pivot and test their new creative and messaging quickly and efficiently.
These platforms are also seeing the most growth betting email list and success as shoppers venture online.
This article originally appeared in the HawkeMedia blog and has been published here with permission.
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