How to organize your marketing campaign with Semrush

If you work in a team, you know the challenges of planning and organization. They say that when you work as a team, dreams come true, but when coordination is lacking, it’s a nightmare.

Benjamin Franklin once said, “For every minute spent organizing, you gain an hour.”

We totally agree, which is why SEMrush designed the Marketing Calendar tool , to help marketers efficiently solve their scheduling, collaboration challenges, and get more work done in less time.

In this article, I will show you how to use this tool to:

• Organize your marketing plan into a single, unified calendar;
• Simplify collaboration with your colleagues;
• Automate your routine work.

So let’s get straight to the details.

Organize your marketing plan in one place

To start planning, go to Marketing Calendar  and click the “Create your calendar” button. That’s it! Your calendar is ready to use.

From there, you and your team members can manage your content strategy  : set goals, track your project’s progress, create editorial programs, or customize traffic flows based on specific business objectives.

Plan and manage your daily work tasks

1. Create a campaign

To create your first campaign, simply enter the name, define the color and the time period.

 

Your campaign period is now displayed on the special lead calendar with its associated color. You can click the color bar to edit your campaign details later.

Next, create and manage your campaign activities.

Activities are the building blocks of testing send times your campaigns. You can use them to plan deadlines and weekly goals, as well as to share files and to-do lists with your team. Activities are grouped under the campaign level.

To create an activity, click on a date in your calendar or click the “New Activity” button in the top right corner. Give it a name, choose your campaign, and set a deadline.

To manage the activity and collaborate on details with your team members, click the “Open in Editor” button.

 

 

There you can add specific tasks, attach relevant text services documents, add tags to organize your activities, set deadlines and assign certain tasks to your team members.

If you already manage your projects in Google Calendar, you can import your calendar data to sync with our tool in an ICS file.