Invest in Instagram Stories ads Once you’ve uploaded a Story, it’s automatically saved to your private Instagram archive (only you can see it). To access your archived Stories, tap the “Archive” icon on your profile, where you’ll see all your Stories (the most recent ones are at the bottom).
To add a Story from your Archive to Featured Stories, simply click the “+” circle below your Instagram bio.
Select the circle in the Invest in Instagram Stories ads bottom corner of the
Story you want to upload as a featured story, then select “Next.” Finally, give your featured item a name.
You can use Featured Stories to promote campaigns, products, blog posts, and more.
WARNING!!! Please note that only 4
Featured Stories are displayed when a user views your profile (on mobile). Beyond this number, your Featured Stories will be telegram data displayed on the right side of the screen and will only be accessible by swiping left. So, prioritize the top spots for your best Featured Stories!
Take a look at @cheerz ‘s profile and see how they organize their featured Stories by theme to promote their best content.
Whether you add links to the Stories sounds simple right and for the most themselves or use the techniques mentioned above to direct users to the link in your bio, Story Highlights are a great way to drive traffic from Instagram—take advantage of them!
TIP? If you’d like to further analyze your Stories
Iconosquare helps you assess their performance using various KPIs over the period of your choice.
If you have a budget to invest in your Instagram strategy, you should try ads. With more and more content (especially Stories) appearing on the platform, you’re facing a lot of competition. Advertising is a great way to get your Stories actually seen and control who sees them. If you haven’t started using Instagram Stories ads yet, here’s how to set up your first campaign:
Step 1: Set a goal
As with any regular ad campaign, you need to choose your goal. In this case, it’ll be traffic, but if you want to optimize for downloads or signups when a text services user clicks on your URL, you’ll choose conversions.
Step 2: Select the format
After selecting your audience as you normally would, go to “Placements” and select “Instagram” and “Stories.” Select only this placement, as your image size and formatting should be specifically optimized for Stories.
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