Measure the length of the text Our study reveals that users spend an average of 2 hours and 32 minutes optimizing their articles. And one of the most difficult tasks content writers face during this time is improving readability.
Readability is one of the most important metrics that assesses the difficulty of a text based on the Flesch–Kincaid scale. The higher the score, the easier the text is to read. For example, if your score is between 90 and 100 points, it means the text can country email list be easily understood by an average 11-year-old middle school student. If your score is between 0 and 30 points, your text is very difficult to read, and only college or university graduates will be able to understand it.
Improve text readability
According to our research, nearly half of users’ texts are difficult to understand before being edited. But more than 80% of editors listen to our recommendations and optimize the readability of their articles.
Our study shows that more than 60% of edited texts with a readability score above 60 (easy to read) reach the top 10 Google results.
In addition to all this
it’s important to know how long it will take the reader to read your article. The average time for the analyzed texts is 3 minutes.
Of course, the reading time of an article depends largely on the length of the text. Our study shows that the average length of publishers’ texts is 810 words. However, the average length we recommend is 1137 words, a recommendation based on articles in Google’s top 10.
89% of SEO Writing Assistant users follow our organize events and meetings recommendations and optimize the length of their articles.
Fill the structural elements
Just like the text itself, structural elements are important to content writers. For example, one-third of users are concerned about optimizing the meta description. Many writers also recommend including elements such as keywords, a catchy element, the publication date, and the author’s name in the text.
Check for plagiarism
Duplicate content is the biggest enemy of your online visibility. In some cases, it’s a necessity, but most of the time, it’s a manipulation of text services organic search results. To avoid Google penalties, authors should create unique content and always check the text for plagiarism. Our research shows that 70% of the authors of the analyzed articles use little duplicate content, which can be reduced to quotes or fixed phrases.