So! what is LinkedIn Ads? It is LinkedIn’s advertising platform! where you can create an advertising campaign! promoting your service or product to other companies that need what you have to offer. This way! you have a great chance of increasing your visibility in the market and! of course! your business opportunities.
It is a tool that allows you to fully manage your campaigns on the social network. not only your company’s credibility! but also the results obtained through advertising actions.
Why invest in LinkedIn Ads?
And why invest in LinkedIn Ads? As mentioned! it is the best platform for prospecting new customers for the B2B market! attracting a segmented audience that is genuinely interested in the solutions offered.
LinkedIn is the social network that stands out most in terms of effectiveness in closing contracts and business partnerships. A survey conducted by HubSpot showed that LinkedIn is around 277% more effective in generating buy bulk sms service leads than Facebook! for example.
Furthermore! LinkedIn is growing rapidly! close to reaching 1 billion unique users (currently this number is 700 million). In 2021! there were 51 million users in Brazil alone! a number that grows by an average of 14% per year.
Brazil’s participation in LinkedIn
is quite significant: the country is the fourth largest user of the social network! behind only the United States! China and India! respectively.
All of this indicates that your company needs to be present creating engaging content on LinkedIn! especially if you want to increase your credibility on the web and prospect new customers.
How to advertise on LinkedIn: understand When used strategically the available formats
And how do you advertise on LinkedIn Ads? We already australia database directory nderstand what the platform is and how it can benefit us! but what are the available formats? Check them out below.