Keywords display ads based on specific search terms. Negative keywords exclude search terms. So, if you want to sell men’s shoes, enter “women’s shoes” to avoid advertising to the wrong target audience.
Demographic characteristics determine the user’s location, country, language, or gender. Remarketing is also used on Pinterest. This form of Pinterest ads is called audience targeting. Users who have already viewed one of your products can be targeted again. This feature lets you decide whether the desired user has only visited your website, has already generated a lead, or has pinned your product. Users with similar search behavior can be selected separately. Of course, you can also specify an age range.
Why Pinterest ADS? How much does
A whole host of features make Pinterest vnpay database Ads attractive to advertisers. 50% of visitors purchase products after seeing ads on Pinterest. 67% of people discover new brands or products they’re interested in while browsing the platform. 35% of users have an annual income of more than $75,000.
Additionally, the usage time is significantly longer than on competitors like Facebook or Instagram. A large proportion of users on Pinterest are specifically searching for products they want to buy. Certain events such as a wedding, a birth, or the purchase of a car often play a role.
The various options available to advertisers are also remarkable. You can place your ad in four different formats.
The first option is the aforementioned sponsored pin. Video pins can also be promoted. If a simple still image isn’t enough, a video is an option.
App pins can also be displayed using Pinterest ads. With just one click, the customer is taken to the app. Finally, so-called carousels allow multiple images to be displayed at once, allowing viewers to scroll through them. If you want to promote different versions of a product, this type of ad might be the right choice. It also allows you to tell a short story.
How much does Pinterest cost for businesses?
Simply creating a business account manage email campaigns for customer loyalty costs nothing! Only responses to your ads cost money. However, to place ads, you must provide a verified website.
How do I advertise on Pinterest?
First, you need to set up a business account. list provider It’s incredibly easy. Finally, verify your website. To do this, upload an HTML file to the root directory of your website or add an HTML tag to the “index.html” section.
Then select an ad pin and configure the properties for the desired customers. Now add a target link to your website. Ultimately, you only pay for the results. Setting up the ad won’t cost you a cent. Our tip: Find a professional Pinterest Ads agency to achieve true success on Pinterest.
An ad on Pinterest costs at least 5 cents per click or action. If your ad is shown to 1,000 people, it costs at least one euro. A standard-sized video costs 3 euros per thousand viewers. At maximum display size, a video costs 4.50 euros per thousand viewers.