TV remains a powerful tool for reaching a large number of people. Advertising on TV can be direct (regular commercials) or sponsored (when a brand is integrated into programs or appears in the opening credits).
Advertisements can be shown throughout the entire country at once or only in certain regions.
Different formats are used on TV:
- Generics are short announcements with footage from programs.
- Freeze frames – when the broadcast c level executive list stops and an advertisement appears.
- Interactive TV, where viewers can do something with the remote control.
3. O
utdoor advertising (out-of-home)
Outdoor advertising is divided into three types:
- On the streets (billboards, screens on buildings).
- Indoors (in shopping centers, offices, elevators).
- By transport (buses and metro).
The m
ost commonly used billboards are 3×6 meters,Different formats are usedarge formats (large structures and screens on buildings) and small
formats.
have seen it. Such advertising works well when you need to show the way to a store or strengthen the image of a brand.
4. Radio
Radio advertising comes in the form of audio commercials, what are the benefits of big data in real estate? sponsorships of programs, and
digital audio.
Sponsored programming is when a brand funds the production of a program and receives special mentions. The hosts may say, “This
Digital Audio is a special area that includes advertising in online music, Internet radio and podcasts (for example, in Spotify or
Yandex.Music).
(usually for every 1000 plays).
Radio reaches a lot of people for little money, but is usually used uae cell number as an additional channel. It works best as a reminder of a
product.
5. Press
creates content together with the publication. The advantage of advertising in the press is that you can tell about a product or service in
detail, give a lot of information. But now more and more newspapers and magazines are moving to the Internet, and the paper press is
gradually losing popularity.