We’re used to linear behavior, progressively user expectations following each phase of the Customer Journey ; and this model may still make sense in eCommerce, but it’s different on social media . Since content consumption for leisure coexists with purchasing , users constantly enter and exit the funnel, interacting with different touchpoints in a more chaotic than sequential manner.
This is how we get to this infinite loop without a defined beginning and end and which, always according to the TikTok report , requires brands to have a different relationship with the user : more interaction and more community, which end up generating a greater number of sales , in addition to greater loyalty to the brand.
The key to all user expectations of this lies in the way
As we’ve seen with eCommerce stores that sell via streaming , discovery and the purchase itself become an experience that makes shopping fun .
If you incorporate this network into your strategic channel mix , you’ll need to do a very important preliminary exercise . It involves sms gateway brunei understanding why and how users are on TikTok. Yes, they want to have fun and hang out, but at the same time, there are other additional motivations:
49 % say they use TikTok to discover something new.
TikTok and the user expectations Customer Journey
35 % see it as a source of learning .
As many as 29% of those 7 critical components for email compliance surveyed online say they turn to TikTok for inspiration .
It’s important to america email emphasize that the infinite loop TikTok talks about doesn’t mean the different stages of the Customer Journey have disappeared . They’re still present, but the interaction becomes more fluid .