INSIGHT : It’s a bit obvious, but gets serious it’s worth remembering that eCommerce didn’t launch the Internet . The main reason for the existence of the Internet at the time was to share information (and pictures of cats). Before Zooplus, there were already many forums and blogs that discussed pets at length.
These guys saw an opportunity to sell to that entire existing community on the same channel they used to share and communicate.
Why pet gets serious products?
If you think about it carefully, this niche meets almost all the precepts to become a success :
Recurring purchases : Pet owners need to regularly purchase certain items: food, hygiene products (such as cat litter), shampoos, vitamins, etc.
Impulsive or irrational buying : another characteristic of animal lovers is that they tend to pamper them , so there is another very interesting line to exploit in toys, clothing and accessories .
Professional audience : This is another example of Zooplus’s sound business acumen . From the outset, they saw breeders as a segment they could exploit, as they have a higher volume of product demand and even higher recurrence rates .
Specialization : the latter is transversal and does not have to do strictly with the product, but the specialization of the brand is always a plus in the bulk sms qatar eyes of a user who seeks the advice of a pet expert .
Recurrence, impulse or emotional buying, and specialization were three very interesting pillars on which to base a business idea at that time. Because, remember, we’re talking about 1999, a time when competition was still paltry , impossible to compare with what it is now.
INSIGHT : Added to this is the convenience of online shopping . When it comes to 10- or 15-kilogram bags of feed , having them delivered to your door is a clear competitive advantage compared to brick-and-mortar stores.
The evolution gets serious of Zooplus
Since the German public’s top 10 reasons not to build your own website acceptance of the model was so rapid , they believed there was a good chance of expanding their business model to america email other countries . Interestingly, the first two countries chosen were Austria and Spain, in 2000 and 2001, respectively .