Firstly, because they allow Sports shoes those Zoopoints we were just talking about to be donated to purchase feed and other products that these associations need.
They’ve also created a food brand called Zoolove with a charitable purpose. All purchases of this line of products for dogs and cats automatically generate a 10% donation directly to animal shelters.
They also organize regular donation campaigns that are extremely successful. In 2021 alone, they managed to donate 70 tons of materials, feed, out-of-stock products, and returned items to benefit the brand’s affiliated organizations.
Finally, we will mention that they offer a direct discount of 10% for shelters and breeders .
INSIGHT : Any business can contribute something to Corporate Social Responsibility, but Zooplus’s audience is particularly sensitive to charitable actions . That’s why we think it’s a great idea to involve the public in these initiatives by donating loyalty points .
They arrived before Sports shoes everyone else :
it’s true that 23 years ago everything was still unexplored, but Zooplus arrived at just the right time . It’s more difficult now, but it’s not impossible to find new niches, as the market is vibrant.
Segmentation : The same product and communication rarely work for everyone. That’s why Zooplus’s website and communication strategy are so effective.
Experts : Anyone who has pets knows how complex it can be to choose a product. Thanks to their position as experts and the support of their bulk sms israel community through their reviews , Zooplus makes the task easier.
Volume discounts : For both individuals and associations and caregivers, they offer high-volume formats and special discounts . This attracts large buyers and increases the retailer’s average ticket.
Ethics and solidarity : It’s important to give back to the community and, of course, be able to do so publicly without being overly obvious. Zooplus does this really well and is effective even from a sustainability perspective , as it repurposes products that would otherwise be lost.
What did you think Sports shoes of the Zooplus success story?
Were you familiar with this how toxic expertise strong and experienced brand? As you can see, Zooplus’s story is proof that a good long-term strategy usually wins. What has had the greatest america email impact on you about its trajectory?