In fact, TikTok’s positive and network users playful approach has a significant impact on the buying cycle , particularly in discovery, consideration, purchase , and that very tricky part of evangelization or prescription, creating brand ambassadors .
times more likely network users to use the platform to discover new products
They also acknowledge using TikTok 1.4 times more than any other social network to research the products and brands they’ve discovered.
In the same proportion, they are determined to buy , that is, 1.4 times more than on any other social platform.
But, as we’ve said, TikTok’s impact extends beyond the purchase . Users share their experiences with unboxings , tutorials, tests, reviews, and more. This affects everything from Mercadona’s nougat to a hotel in the Maldives , because it’s content that TikTokers value and consume en masse .
Therefore, for every user we are bulk sms cyprus able to convert into a customer , we have a potential ambassador who will interact with our brand:
TikTok customers network users recommend their positive
experiences to third parties 1.5 times more than those on Facebook , Instagram, or any other network.
Additionally, they are significantly more likely to create content and tag brands associated with those purchased products. Specifically, 2.4 times more likely .
As for engagement with brands through comments and private messages , we can say that it is double .
In short: in terms of purchasing and after-sales , TikTok is a channel worth exploiting for any brand that is able to align its content with the relaxed, positive, and fun experience that the network seeks.
Purchase motivation increases by up to 39% , and customers share their experience up to 1.3 times more often using this channel.
What do you think of this TikTok shopping behavior report? Do you think you can use it for your online store? Tell us how you see it.If you have 6 effective and easy ways to collect emails for email marketing pets at home, you’re probably familiar with Zooplus. We analyze the history of this “beastly” e-commerce site, a clear case of e-commerce success.
Why should Zooplus attract our attention ? For several reasons, though the most obvious is that they’ve managed to build an international america email business with a very significant turnover , challenging one of the world’s e-commerce giants, Amazon , for the throne in the pet category .