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In recent years, Connected TV (CTV) has revolutionized the way audiences consume television content. CTV has emerged as a powerful alternative to traditional why churches need digital marketing linear TV offerings, giving viewers the flexibility to stream content through various internet-connected devices.
This shift has not only transformed consumer behavior but has also opened up new opportunities for advertisers to reach their target audiences in more personalized and america email engaging ways. In fact, U.S. brands are expected to spend over $28 billion on CTV in 2024.