Our sensitivity to short-term rewards
A question comes from the audience, referring to the famous marshmallow test : ‘As you get older, doesn’t the effect on that happy button diminish? Doesn’t a three-year-old react differently to the candy experiment than a 14-year-old?’ According to Dietvorst, the effect remains just as strong, but you build up a rational intervention. ‘If you first receive 10,000 likes, you are very happy. If it happens more often, you react differently.’ Ah, the link to social has been made again. It’s all netherlands phone number library about ‘balance in your brain’.
Something like a sexy button
But that we as adults are still sensitive to instant gratification (preferring a smaller reward in the short term to a larger reward in the long term) Dietvorst will demonstrate… Dietvorst first discusses controversial experiments in which the self-stimulating method was test among depress people. Response from one patient: ‘I made a small joke yesterday. Should I tell it?’ Researcher: ‘I like to hear it.’ Patient: ‘It’s something like a sexy button’.
Beautiful woman
That’s where it gets interesting: we act more impulsively when ‘sexy’ comes into 5 common mistakes in ecommerce the picture. This is evident from other studies. Dietvorst: ‘Men who saw a beautiful woman in advance want 50 euros now three times more often than 80 euros in a few months europe email , compar to men who did not see the beautiful woman.’ The studies mention will sound familiar to those who have been following in Dietvorst’s footsteps for a while. For example, they were also discuss during last year’s Social Mia Week.Feeling boxer shorts
Dietvorst is aware of this and therefore comes up with other, similar research: ‘Women were ask to judge the quality of men’s T-shirts or boxer shorts. They had to touch it. The women who felt the underwear subsequently chose the small reward now more quickly than the women who felt the T-shirts. ‘When the nuccleus accumbens is activat, your brain is hijack, it makes you more impulsive.’