2. Experience : Having a satisfactory experience with a brand or company is essential to having a positive feeling when it comes back to you in the future when you have a need again! but also when someone in your circle asks for advice on buying an item or giving something to their partner.
3. Reputation : is a concept that is interrelated with the previous ones! they are those attributes that characterize a company ! its essence! and therefore! a very delicate aspect in its management and administration! since a failure in it can trigger unforeseen factors! due to the number of communication channels that consumers have in the era of social media! from which they receive numerous inputs! and which decisively influence the final choice.
Technology lost engagement is one of the factors
influences consumer engagement with a company. Using intuitive tools and software will make experiences successful! and the purchasing process will have a shorter funnel and fewer shopping mexico phone number library cart abandonments! directly impacting sales and potential item returns.
In this case! this formula takes into account that interactions don’t always have the same value! so we must weigh them. Remember that liking! sharing! recommending! or retweeting a tweet are not the same on Twitter ; each action must have a value to determine our community’s engagement.
In search of lost engagement
Is inbound marketing the mantra for engagement! or are there other methodologies that yield better results?
This is a really complex question! since I am 7 critical components for email compliance not a specialist in the inbound marketing methodology! but in my humble opinion! inbound has tried to improve and specify the phases of the purchasing process! defining and specifying the buyer persona ! which is really positive! thereby getting to know your audience better! and knowing what their purchasing preferences are .
Remember some of the disadvantages
that inbound marketing can present ! such as: the initial investment in this methodology is usually considerable! it is not ideal for small businesses and for recently created ones! you have to have the book your list mentality that the results will be achieved in the long term! which can make many entrepreneurs not opt for it.
Engagement has become the cornerstone of every digital marketing strategy ! and therefore! of every marketing plan! so it is essential not only to focus on what we believe can satisfy the potential customer! but we must also know for sure what followers and fans request from the company on social networks! in order to try to satisfy them in the future.